Be seen by people actively looking for new ideas and products
Unlike other social media platforms, users don’t generally use Pinterest to fill in time when they’re bored. They’re actively researching and looking for new ideas with an intent to do something or buy something.
So although active users are far fewer than the major platforms, they’re generally closer to the end of the sales funnel and more likely to engage with your brand.
97%* of Pinterest searches don’t include a particular brand because users are there to find inspiration and discover new things.
Pinterest users are open-minded and want to discover new products, so what not introduce them to yours?